We had the rewarding opportunity to collaborate with Sailor’s Choice Apartments, a boutique stay experience in the heart of Nuwara Eliya. The project was centered on creating a seamless digital journey that captures the charm of the property while making it easy for guests to discover, book, and enjoy their stay.
Sailor’s Choice blends modern comfort with natural beauty, offering spacious apartments, breathtaking views, and premium amenities designed for both families and couples. Their brand message emphasizes relaxation, warmth, and memorable experiences, aligning perfectly with the evolving expectations of today’s travelers.
At A Eye Creations, we supported Sailor’s Choice by designing website content and shaping their digital storytelling to reflect their mission of providing a true “home away from home.” The project showcases how thoughtful design and purposeful content can enhance guest engagement, usability, and brand presence across a platform built for hospitality excellence.
Challenge & Solution
In the competitive hospitality market, creating an online presence that truly reflects the beauty and comfort of a property can be challenging. From capturing the attention of global travelers to simplifying the booking experience, Sailor’s Choice needed a solution that would elevate their brand and drive guest engagement.
- Increased Competition
- Audience Targeting
- Brand Awareness
Our Process
At A Eye Creations, we followed a strategic, user-focused approach to ensure Sailor’s Choice Apartments could shine in today’s digital landscape. We began with an in-depth understanding of their property, target audience, and goals. By analyzing the hospitality market and guest expectations, we identified opportunities to strengthen both brand image and usability.
From there, we crafted a modern website and tailored content that highlights the apartments’ unique features, premium amenities, and breathtaking surroundings. The platform was designed with seamless navigation and an engaging booking journey to deliver a smooth guest experience.
Throughout the process, we maintained open collaboration with the Sailor’s Choice team — ensuring the final result not only aligned with their vision but also positioned the brand as a trusted, memorable stay in Nuwara Eliya.

