AusAsia Digital Growth Plan
AusAsia Website Redesign Proposal Website Redesign Proposal AusAsiaEducation & Migration AusAsia Digital Growth Hub Prepared by A Eye Creations A strategic website redesign proposal to transform the AusAsia website into a professional, mobile-first, SEO-ready, and lead-focused digital platform for education, migration, visa guidance, employer sponsorship, and consultation enquiries. 01 Brand Trust 02 Lead Generation 03 SEO Structure AUD 700 Development Cost Vision Objectives Key Features Scope Investment Project Vision From a basic website into a lead-focused digital platform The redesigned website should support AusAsia’s growth by improving trust, clarity, search visibility, and conversion from online visitors into qualified enquiries. 1 Clear positioning: Present AusAsia as a trusted education, migration, and pathway consultation brand for Australia-focused clients. 2 Better user journey: Help students, skilled workers, families, and employers quickly find the right service or pathway. 3 Lead generation: Convert website traffic into consultation requests, WhatsApp enquiries, and structured inquiry form submissions. 4 Marketing foundation: Build a website structure that supports SEO, Google Ads, Meta Ads, remarketing, and future automation. CEO-Level Recommendation This project should not be considered only as a visual redesign. The new AusAsia website should act as a business growth tool that improves online credibility, captures better leads, supports paid campaigns, and creates a stronger foundation for long-term digital marketing. Business Objectives What the redesigned website should achieve The website will be planned around business outcomes, not just design appearance. 01 Build Trust Faster Create a professional first impression with clear branding, service explanation, testimonials, consultant credibility, and success-focused content. 02 Increase Qualified Enquiries Use clear call-to-actions, smart inquiry forms, WhatsApp buttons, and service-based contact options to improve lead quality. 03 Improve Service Clarity Separate education, migration, visa, sponsorship, course, job, and employer services so users can easily understand the right pathway. 04 Support SEO Growth Build the website with SEO-friendly page structure, headings, internal linking, blog setup, and service landing pages. 05 Support Paid Campaigns Create landing sections and tracking points for Meta Ads, Google Ads, TikTok traffic, and retargeting campaigns. 06 Prepare for Automation Structure inquiry forms and WhatsApp CTAs in a way that can later connect with CRM, Google Sheets, email alerts, or WhatsApp follow-up systems. Website Features Practical functions recommended for AusAsia These features are practical, useful, and directly connected to lead generation and user experience. 1 Smart Inquiry Form A structured form to collect the information AusAsia needs before contacting a lead. Name, phone, email, WhatsApp Current country and visa status Interested service or pathway Qualification and work experience 2 WhatsApp Lead CTA Quick WhatsApp access for users who prefer instant communication. Sticky WhatsApp button Service-specific WhatsApp links Pre-filled inquiry messages Mobile-first lead capture 3 Service Pathway Pages Separate pages to explain each major AusAsia service clearly. Study in Australia Student visa guidance Skilled migration Employer sponsorship 4 Course and Job Pathway Sections Dedicated sections to support users looking for education and employment pathways. Find a Course Find a Job Find a Worker Industry pathway categories 5 Testimonials and Success Stories Trust-building sections to show real outcomes and client confidence. Student visa success stories PR pathway guidance stories Client reviews Consultation outcomes 6 Tracking and Analytics Setup Basic tracking setup to help measure website and campaign performance. Form submission tracking WhatsApp click tracking Phone and email click tracking Google Analytics readiness Recommended Pages Website structure for better clarity and SEO A clear page structure helps visitors understand AusAsia’s services and helps Google index the website better. Main Pages Core Home, About Us, Services, Testimonials, Blog, Contact Us. Service Pages Pathways Study in Australia, Student Visa, Skilled Migration, Partner Visa, Visitor Visa. Growth Pages Leads Find a Course, Find a Job, Find a Worker, Book Consultation, Eligibility Inquiry. Recommendation: The first phase should focus on the key business pages and lead capture. Blog content, landing pages, and advanced SEO can be scaled after launch. SEO Direction Search-friendly content direction The website should be built with a strong foundation for future organic traffic growth. SEO 01 Service Keywords Use service-focused keywords such as study in Australia, student visa Australia, migration consultant, and employer sponsorship Australia. SEO 02 Blog Strategy Create blog sections for student visa updates, PR pathways, course selection, skilled migration, and Australia job opportunities. SEO 03 Internal Linking Connect service pages, blog articles, course pages, and inquiry forms to guide users through the website properly. Project Scope Included in the website redesign package The scope below keeps the project clear, practical, and aligned with the proposed development investment. Included 1 Website redesign with a modern professional layout 2 Homepage and key page layout setup 3 Mobile responsive development 4 Inquiry form setup 5 WhatsApp call-to-action setup 6 Basic SEO-friendly structure 7 Contact page and launch preparation Not Included 1 Hosting, domain, or server charges 2 Premium plugin or third-party tool costs 3 Advanced SEO campaign management 4 Paid advertising management 5 CRM or advanced automation integrations 6 Large-scale copywriting beyond agreed page scope 7 Ongoing monthly website maintenance after launch Investment One-Time Website Redesign & Development Cost This investment covers the redesign and development of a professional, mobile-responsive, lead-focused AusAsia website with key business pages, inquiry form setup, WhatsApp CTA integration, basic SEO structure, and launch preparation. Development Cost AUD 700 One-time project investment Next Step: After approval, the project can move into content confirmation, sitemap finalisation, design direction, development, testing, and launch preparation. Future Growth Optional second-phase opportunities These can be proposed later as monthly or add-on services after the website launch. Phase 2 SEO Growth Plan Monthly blog writing, keyword targeting, Google Business Profile optimisation, and organic traffic growth. Phase 2 Paid Ads Campaigns Meta Ads and Google Ads campaigns to generate student, migration, and consultation enquiries. Phase 2 Lead Automation CRM, Google Sheets, WhatsApp notification, email alert, and lead follow-up automation setup. AusAsia Website Redesign Proposal Prepared by A Eye Creations
